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Same Day Delivery Available, $10 for Selected Metro. Click Here

First Play

First Play toys promise to enliven your child's imagination and encourage development through play. They are safety and quality tested and made from tough kid-friendly stuff.

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    First Play

    First Play Picnic Set - 17pc

    $49.99

    A classic picnic set in a charming wicker basket. Four place settings in tough and stylish red enamel. Includes spoons, forks & tablecloth. Per...

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    $49.99
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    First Play

    First Play Pretend Doctor Dress Up Set

    Original price $39.99
    Current price $19.99

    Doctor dress-up for boys and girls with accessories for creative play. One size fits ages 3-6 years.  Encourages imaginative play and teaches socia...

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    Original price $39.99
    Current price $19.99
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  • First Play

    Doctor Set

    $29.99

    A must for every young doctor. Features a collection of life saving medical instruments! Perfect for giving dolly and teddy their check up! Kidstuf...

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    $29.99
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    First Play

    First Play Silly Seals

    Original price $19.99
    Current price $9.99

    Tub time’s a ball with this balancing trio! They float, nest or stack. Includes three colourful seals and play ball. Great for the bath or beach! A...

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    Original price $19.99
    Current price $9.99
    Save $10.00