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About Kidstuff

At Kidstuff, you'll notice our toys look a little different. So does our service. We sell toys that inspire individuality and reward curiosity. We feel passionately about our customers. We like to surprise. If your eyebrows raise slightly when you visit our store, we feel like we've done our job. Behind our doors and here online you'll find unique and prestigious toy brands from around the world, the biggest and best range of educational toys, as well as a delightful range of eclectic gifts and novelties.

Kidstuff has been bringing a touch of childlike wonder to Australian children for almost 50 years. Originally established in 1969 in Paddington, Sydney – the leafy streets and quirky terrace storefronts were an ideal fit for Kidstuff's community values and boutique toys. Kidstuff has served customers across generations, delighting young and old alike – many of whom have been shopping with Kidstuff since they were children. This original store has flourished more than fifty locations around Australia but a strong commitment to selling the best toys and gifts for a brighter child remains at the core of the Kidstuff ethos. Outstanding customer service, strong community connections, and delightful heritage flavour has made Kidstuff a one-stop-shop for that elusive, unique gift for more than 40 years – and it will be for 40 more.

Our motto 'for a Brighter Child' forms the basis of the strict criteria applied to our product selection process. In other words, if the toy, game or puzzle does not encourage the development of a child's mind, imagination and physical wellbeing, we will not stock it. Simple stuff.