Dress Up & Role Play

Make bath time more creative - let your child get their artistic flair in motion.

Slip into character , dress up as a construction worker and get building and fixing. Set includes Vest, Hat, Tool Belt and 5 tools. Suitable for ag...

Build your childs confidence with this simple pack of magntic letters in lower case - spell, talk, create words together, even learn the alphabet -...

Sing & Star Microphone - take centre stage & shine! Real working microphone with 5 built in music tracks, an audio Input Jack for your own ...

Button a button, snap a snap, tie a shoe, textures to touch, zippers to zip and more! This all-time-favourite interactive book even has a clock wit...

Your little one will love watching as the beads race from one end to the other as they tip it back and forward or shake it all around. This toy als...

Slip into character and get to play. Dress up as a Doctor in a white coat and 8 accessories. Suitable for ages 3-6.

Encourage learning at the same time having ehaps of bath tub fun. Numbers and letters stick to the tiles as they become wet, help them to spell wor...

Line up a strike then bowl! This soft bowling set includes 6 colourful numbered soft skittles and a vibrant bowling ball. Soft and safe for kids an...

Learning is fun with these bright magnetic upper case letter - spell as many words as you can. 72 vibrant rounded pieces, perfect for curious littl...

Press-n-spin top activates colorful spinning bees. Bees race round and round

The Imagination Station for big ideas.  Includes a magnetic stylus and 3 pattern stamps. Ultraslim, tough and portable. Just slide & wipe for a...

Hit the ball, watch them roll - great for fine motor skills and watching your little one explore the theory of cause and effect.

These cute cars are ready to roll! Four fun styles to create stories and adventures. This toy will enliven your child's imagination and encourage d...

Slip into character , dress up as a firefighter and save the day. Set includes Fire jacket, Hat and 4 tools. Suitable for ages 3-6.

Tap the drum and cymbal to create different rhythm with lights. Three different modes to play with. Includes pre-recorded tunes

Shoot & score with this forever fun Inflatable soccer goal and ball.

26 colourful dinos to discover! - Learn about upper and lower case letters - Discover and match colours - Create imaginative stories while you lear...

Turn bath time into party time with these wonderful Funny Buckets! These three different coloured stacking buckets pour a different way - one sprin...

Shoot & score with this forever fun Inflatable Basketball hoop and ball.

Stack them up and knock them down. These stacking cups are perfect for your little one to take to the bath, pool, beach or just have fun with at pl...

These silicone building blocks will become a favourite in your household! A set of 50 food grade silicone blocks, perect for sensory play, to use a...

These cute Dino squirters offer loads of bath time fun! The characters can be filled with water then squeezed to squirt for fun water play!

A set of jingly jangly keys for little drivers. Vibrant and tough to grab and go! A bright LED light, 4 realistic vehicle sounds - Motor, horn and ...